Our Clients

Argonaut Capital Management Reaps Benefits From
Centralized Marketing Solution

Argonaut

  • The Challenge

    Argonaut Capital Management is a hedge fund management company based in New York City. They offer investment vehicles that employ global macro and long/short equity investing strategies. By continuously taking the pulse of the major global economies and investing in them based upon rigorous fundamental analyses, Argonaut has managed to grow rapidly since its inception in 1993. To apply the same attention to detail to customers and prospects, Argonaut needed to automate its marketing and contact management to better serve its clients. The manual processes were no longer sufficient to provide personalized attention to Argonaut's client base.

  • The Solution

    Argonaut partnered with Netsoft USA to implement a Microsoft Dynamics CRM solution that affords marketing and client managers a centralized, complete view of all client interactions. Argonaut staff are now able to communicate more effectively while maintaining a complete history of all client correspondence. The marketing department was given the right tools to further automate its processes and keep the growth momentum going.

  • The Bottom Line

    Centralized access to client correspondence that complies with SOX requirements and workflow automation that increases productivity of the sales and marketing department.



Case Studies