User Experience Group
Our award-winning UX team will ensure that strategy and technology converge on the same critical business goal: satisfying your users.
At Netsoft, User Experience (UX) isn’t an add-on to our strategy and technology work — it’s woven into the fabric of our culture. That’s why we begin every project by identifying and aligning business objectives with user needs.
Combining business strategy, user experience, and technology under one roof prevents us from envisioning something that can’t be built. It also means that what we build is based on a solid strategic and practical foundation.
What is UX?
UX is more than graphic design: it’s a holistic and strategic suite of disciplines that considers all aspects of the final system or product, including user research, content strategy, copy development, information architecture, interaction design, interface design, and usability testing. The focus of UX is to ensure the user experience produces higher adoption rates, leads to greater market penetration, and results in positive brand perceptions.
Why UX Matters
If you’re building something others will use, you’re developing a user experience. Doesn’t it make sense to do so strategically rather than by happenstance?
You’ve probably been so frustrated by a service or product — maybe it was too complicated or didn’t meet your needs — that you switched to a competitor. You don’t want this to happen to your customers.
Further, if you don’t understand your users — their wants, needs, abilities, and habits — you’re far more likely to develop a user experience that they simply will not or cannot use.
Often there is a direct, traceable ROI associated with providing a positive user experience, as in the case of e-commerce sites. Other times, the benefits might come in the form of better brand loyalty, reduced overhead, increased productivity, or improved efficiency.
Often, the result is a combination of many of these benefits.Whatever the case, focusing on user experience will always have a positive, often measurable, impact on outcomes.
We’re Ready to Help
Depending on your unique situation, our award-winning UX team can guide development of a great user experience from initial project kickoff to completion, help during specific phases, or simply develop key artifacts (e.g., wireframes, site maps, interface design, etc.) that ensure a successful finished product.
If you’re already working with another consultancy or agency partner to develop your user experience, that’s okay! It’s still better to partner with a technology firm who gets UX versus one who doesn’t.
The UX Roadmap
If you know you need to focus on UX, but you’re concerned about costs and time, we can help. We developed the UX Roadmap, a fast turnaround, defined scope initiative whose primary purpose is to get your project started in the right direction. Before diving into development, we complete the following UX-oriented tasks:
The UX Roadmap is relatively inexpensive and fast compared to an immsersive UX process, but yields many of the same high level, valuable insights that will guide the work toward a successful outcome.
Let’s UX!
If you’re ready to get started or simply have more questions about how our UX team can help, give us a call at 888.571.1234 or email us at info@netsoft-usa.com.
And remember: treat your users well, and they’ll do the same for you!
